CASE STUDY
Meet Anfibio > Brand Activation
CLIENT
Anfibio Boots
DELIVERABLES
Poster Ads
Billboard Ads
Desktop + Mobile Ads
Raffle Webpage
Marketing Campaign
SERVICES
Art Direction
Ad & Marketing Design
Web Design
YEAR
2021
As the sole Graphic Designer for this project, I conceptualized a full-scale brand activation and marketing campaign for a luxury boot manufacturer called Anfibio Boots.
/01 CHALLENGE
Showcasing Anfibio's handmade collection and insightful branding approach.
The Client, Anfibio Boots, is a luxury boot manufacturer and retailer based in Canada. Each one of their boots has a unique name which forms the basis of the campaign.
#MeetAnfibio, creates a personal connection between the consumer and brand by introducing viewers to each boot in the collection through the sleek Out-Of-Home advertisements.
The marketing campaign consists of a secondary tagline "Find Your Ideal Pair" prompting consumers to shop Anfibio's expansive collection to find the perfect boot that fits their needs.
/02 ART DIRECTION
Emphasizing the brand's quality craftsmanship visually.
Bold colours and frosty winter scenes were utilized to further display the versatility of each boot in the collection.
Interchangeable four-word key phrases were formulated to describe each boot and list out the notable functions.
The chosen product photography presents a full image of the boot, as well as the sole so viewers can see what attachments can be purchased and how deep the boot treads are.
/03 DIGITAL STRATEGY
Extending Anfibio's stride through web and social media marketing.
Digital ads were designed in the same style as the billboards in promotion of a raffle, accessible through Anfibio's website, that would allow the winner to receive one free Anfibio pair of their choosing.
/04 EXPERIENTIAL ELEMENTS
Proposing further expansion to broaden the brand's reach.
A proposed boot display case and branded pop-up shop were conceptualized to facilitate more consumer growth for the brand.
The outdoor boot display cases would lead consumers towards the main pop-up shop event. Inside the two-story shop, consumers would have the opportunity to participate in boot styling sessions on the main floor and enjoy a viewing party for upcoming collections in the upstairs lounge.
©2021 Rebecca Andrade. All Rights Reserved.
