// CASE STUDY

MEET ANFIBIO ‣ Marketing Campaign

/01 CLIENT

Anfibio Boots

/02 SERVICES

Print // Digital // Experiential

/03 YEAR

2021

/04 DETAILS

Develop a marketing campaign for an assigned client complete with print, digital, and experiential advertising aspects.

The client, Anfibio Boots, is a luxury Canadian boot manufacturer and retailer. Each one of their unique boots has a corresponding name which is showcased throughout the campaign to create a personal connection between the consumer and Anfibio. Bold colours and supporting background imagery are used to further emphasize the versatility of each boot.

The marketing campaign consists of a main tagline "Find Your Ideal Pair" prompting consumers to shop Anfibio's extensive collection. Campaign inclusions involve an online raffle where prizes can be won, and outdoor boot showcases leading towards the main pop-up shop event. Inside the two-story shop, consumers can experience Anfibio's quality through boot styling sessions on the main floor, and enjoy a viewing party for upcoming collections in the upstairs lounge.

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