// CASE STUDY

TRANQUILITI ‣ Marketing Campaign

/01 CLASSIFICATION

Personal

/02 SERVICES

Branding // Packaging // Marketing

/03 YEAR

2020

/04 DETAILS

In a collaborative setting, design a kit-based brand from the ground up complete with a product line, promotional videos, advertising materials, a launch campaign, and a scrolling infographic.

Tranquiliti is a natural wellness and self-care brand that specializes in stress relief kits targeted at women ages 18 and above. The kits include six relaxing products, each complete with a corresponding colour, icon, and healing crystal name. The brand design system involves a vibrant, yet soothing, colour palette, paired with lotus illustrations to emulate relaxation.

Tranquiliti's launch campaign consists of a branded pop-up shop. Inside the shop, guests can learn how to use the products, purchase the kit, enjoy rooftop yoga, relax in a soothing spa area, and receive free Tranquiliti merchandise.

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