// CASE STUDY
DIONYSUS ‣ Marketing Campaign
/01 CLASSIFICATION
Personal
/02 SERVICES
Branding // Packaging // Marketing
/03 YEAR
2021
/04 DETAILS
Create an alcohol brand complete with a beverage line, advertising materials, and a launch campaign.
Dionysus is a Greek mythology inspired brand that specializes in luxurious and refined alcohol. The beverage line includes four incredibly smooth drinks, each named after a notable Greek God, such as: Eros Cognac, Hades Gin, Poseidon Vodka, and Zeus Whiskey. The design system involves a deep and moody colour palette followed by gold foil accents to emphasize the opulence.
Dionysus launches at the Taste of the Danforth: Greek Fest in Toronto, Ontario. There will be a branded and stocked festival booth where merchandise and full-sized bottles can be purchased, as well as a Water Pong competition to win a free Dionysus bottle of choice.
©2021 Rebecca Andrade. All Rights Reserved.
