CASE STUDY
Rybelsus > Bilingual Ad Campaign
CLIENTS
Novo Nordisk
Rybelsus
DELIVERABLES
Desktop + Mobile Ads
Billboard Ads
Poster Ads
SERVICES
Art Direction
Layout Design
Marketing Design
YEARS
2022 – Present
As the lead Graphic Designer assigned to this project, I was tasked with designing a full-scale bilingual advertising campaign promoting Novo Nordisk’s diabetes medication called Rybelsus.
/01 CHALLENGE
Developing a campaign look that aligns with the guidelines set by Ad Standards Canada.
The client, Novo Nordisk, is a leading global healthcare company focused on driving change to defeat diabetes and other chronic diseases.
Looking for a fresh Out-Of-Home and Digital advertising campaign for their once-daily semaglutide tablet called Rybelsus, Novo Nordisk requested an approachable and bright design that works in both English and French, while complying with the guidelines set by Ad Standards Canada (ASC).
/02 CONCEPT
Building on the phrase “Ask Your Doctor.”
The ASC guidelines state that medical-based advertisements cannot depict any specifics about the product being marketed, therefore the theme Ask Your Doctor, or Demandez à votre médecin in French, prompts the viewer to request this information from their physician while creating a curious buzz around the product.
/03 ART DIRECTION
Creating an attention grabbing, yet comforting campaign look and feel.
The selected campaign direction is versatile and eye-catching, showcasing three smiling characters situated in neutral coffee shop environments. The friendly faces draw viewer attention and make connections by “locking eyes” with the ads.
The designs utilize the warm Rybelsus colour palette by highlighting their gold hues to encompass the feeling of a morning sunrise, while leading the viewer to the ad’s Call To Action set in the brand’s deep blue.
A “precleared” ASC Checkmark is featured on the corner of every ad produced in the campaign to signify that the guidelines have been met and the ads are ASC approved.
/04 CAMPAIGN
Utilizing the adaptable design direction and applying it to various assets.
The vast set of requested assets, while varying in size, all share the same composition to remain cohesive with one another, overall strengthening the ad campaign’s recognition whether seen online or on a billboard.
The print and digital advertisements have been shared on a wide scale all across Canada, and the following vendors have published and distributed them for public consumption: Google Ads, Meta, Spotify, Tennis Canada, The Weather Network, Maple Leaf Sports & Entertainment (MLSE), Astral, Billy Bishop Airport, GSW Advertising, Branded Cities, OUTFRONT Media, and Pattison Outdoor.
©2021 Rebecca Andrade. All Rights Reserved.
