CASE STUDY
Right At Home Realty > Brand Refresh
CLIENT
Right At Home Realty
DELIVERABLES
Logo & Brand Refinement
Brand Guidelines
Website Design
Print & Digital Ads
Realtor Signage
Brand Collateral
SERVICES
Art Direction
Brand Design
Web Design
Ad & Marketing Design
Print & Digital Design
YEAR
2026
In search of a designer ready to bring their brand refresh to life, I had the privilege of working directly with Right At Home Realty’s lead stakeholders to set the right tone for the future of their company branding.
/01 CHALLENGE
Bringing a rebrand across the finish line the right way.
The Client, Right At Home Realty, is Canada’s largest independent real estate brokerage employing over 6000 agents and serving countless homebuyers all across the country. Looking for a rebrand, they were initially given a logo design from another agency, but weren’t 100% satisfied with the result.
Worried the option had ventured too far from their original look and lacked any brand recognition, key stakeholders had raised the flag for another redesign.
After receiving the task, I explored many iterations, but the one that resonated most with the Client was an option that brought a modernized version of their home symbol back into play.
/02 BRAND STRATEGY
Adding a touch of “Home” back into the Right At Home brand.
Capturing the familiar details that felt right to the stakeholders was a huge factor in making this rebrand successful. The new design needed to feel refreshed without losing its core identity entirely.
The brand positioning “Your Future Is Right” expresses a notion to their agents and homebuyers that when working with Right At Home Realty you can ensure that you’re making the right decision for your future.
/03 ART DIRECTION
Building a brand system with the right guidelines that stick.
The design system utilizes the original brand palette built by Right At Home, with a few tweaks to optimize their colour profiles in RGB vs. CMYK. Their core colour, a deep indigo, is represented by Pantone 274 C.
The font choices reflect the elevated and polished look, and shapes emulating the brand name letterforms make up a unique pattern that is utilized across the entire system. Working together, they maintain a warmth and reassurance for potential homebuyers and new agents.
A photography system was developed prioritizing imagery fitting the set standard of warm, candid and approachable looks. Brand style image filtering and colour editing standards were also set in place to enhance the curated photo collection.
/04 WEBSITE
Updating the key consumer facing web experience.
An entire website redesign, created in Figma, was customized to pixel perfection for the new brand launch.
Working directly with the Client and development team, a total of 51 responsive frames in desktop, tablet, and mobile breakpoints were created, along with a full component library linking the whole project together.
The new website brings clarity to Right At Home’s mission and serves as a tool for prospective agents and homebuyers looking to learn about the company or check out the latest listings. The optimized user flow makes the web experience seamless to navigate and emphasizes the right messaging.
/05 AD CAMPAIGN
Creating recognition for the new brand through a multifaceted campaign.
Print billboards and digital ads were designed using the freshly established brand system and positioning.
The bright colours and bold typographic choices draw the viewer eye in physical applications, and generate more clicks to the brand site digitally.
The campaign was incredibly successful on launch and has produced over 35 million impressions so far throughout all applications.
/06 BRAND COLLATERAL
Setting the tone for bright and bold real estate signage that stands out.
A full suite of editable realtor signs, promotional materials, and digital templates were designed for agents across the organization to customize and use in their day to day realty quests.
When used together, these elements create a cohesive, bold, and recognizable presence that directly reflects the professionalism and confidence of the Right At Home brand.
CREDITS
Meet the Project Team
©2021 Rebecca Andrade. All Rights Reserved.
