CASE STUDY
Meet Anfibio > Brand Activation
CLIENT
Anfibio Boots
DELIVERABLES
Marketing Design System
Poster Ads
Billboard Ads
Desktop + Mobile Ads
Raffle Webpage
Marketing Campaign
SERVICES
Art Direction
Ad & Marketing Design
Web Design
YEAR
2021
As the sole Graphic Designer for this project, I conceptualized a full-scale brand activation and marketing campaign for a luxury boot manufacturer called Anfibio Boots.
/01 CHALLENGE
Showcasing Anfibio's handmade collection and insightful branding approach.
The Client, Anfibio Boots, is a luxury boot manufacturer and retailer based in Canada. Each one of their boots has a unique name which forms the basis of the campaign.
#MeetAnfibio, creates a personal connection between the consumer and brand by introducing viewers to each boot in the collection through the sleek Out-Of-Home advertisements.
The marketing campaign consists of a secondary tagline "Find Your Ideal Pair" prompting consumers to shop Anfibio's expansive collection to find the perfect boot that fits their needs.
/02 ART DIRECTION
Emphasizing the brand's quality craftsmanship visually.
Bold colours and frosty winter scenes were utilized to further display the versatility of each boot in the collection. Interchangeable four-word key phrases were formulated to describe each boot and list out the notable functions.
The chosen product photography presents a full image of the boot, as well as the sole so viewers can see what attachments can be purchased and how deep the boot treads are.
Snow particles fall delicately across the ads, weaving between the typography and product images, enhancing the winter atmosphere.
/03 DIGITAL STRATEGY
Extending Anfibio's stride through web and social media marketing.
Digital ads were designed in the same style as the billboards in promotion of a raffle, accessible through Anfibio's website, that would allow the winner to receive one free Anfibio pair of their choosing.
/04 EXPERIENTIAL ELEMENTS
Proposing further expansion to broaden the brand's reach.
A proposed boot display case and branded pop-up shop were conceptualized to facilitate more consumer growth for the brand.
The outdoor boot display cases would lead consumers towards the main pop-up shop event. Inside the two-story shop, consumers would have the opportunity to participate in boot styling sessions on the main floor and enjoy a viewing party for upcoming collections in the upstairs lounge.
©2021 Rebecca Andrade. All Rights Reserved.
