CASE STUDY
ANTI World Tour > Event Branding
DELIVERABLES
Theme Logo
Magazine Spread
Alternate Print Layouts
Branded Merchandise
SERVICES
Art Direction
Brand Design
Editorial Design
YEAR
2019
Inspired by Rihanna's influential music and empowering aura, I designed event branding for a world tour showcasing her famed album, ANTI.
/01 CHALLENGE
Rebranding an already esteemed album and creating a new vibe.
Robyn Rihanna Fenty remains one of the most talented and recognized musicians of her time. Her album, ANTI, released in January of 2016 and has since been her last musical debut.
To commemorate the initial success of the album, a refreshed look and feel was developed in promotion of a proposed world tour.
/02 ART DIRECTION
Combining the new look and feel with Rihanna's current businesses.
The dynamic axial design choices and bold typography reflect Rihanna’s edgy personality and pair perfectly with the current branding of her other businesses: Fenty Beauty and Savage X Fenty. The chosen colour palette is vibrant and appealing, exuding feelings of pure heat.
©2021 Rebecca Andrade. All Rights Reserved.
