CASE STUDY

Tranquiliti > Relaxation Kit

DELIVERABLES

Brand Identity

Product Line

Product & Kit Packaging

Promotional Videos

Poster Ads

Branded Merchandise

Marketing Campaign

SERVICES

Creative Direction

Brand Design

Package Design

Ad & Marketing Design

Motion Graphics

Iconography

YEAR

2020

As one of three Graphic Designers in a team, I collaborated through research, concepting, and design to create a wellness & self-care brand specializing in relaxation kits.

/01 CHALLENGE

Composing a new wellness brand and curated product line from concept to completion.

Tranquiliti is a natural wellness and self-care brand that specializes in stress relief & relaxation kits targeted at women ages 18 and above.

The kit includes six soothing products: Red Jasper Bath Salt Soak, Carnelian Mini Oil Diffuser, Citrine 100% CBD Oil, Emerald Healing Crystals, Aquamarine Facial Sheet Mask, and Amethyst Pillow Spray.

Each product is complete with a corresponding colour, icon, and healing crystal name to differentiate between them and add a layer of visual interest when the kit is unboxed.

/02 CREATIVE DIRECTION

Positioning a self-care & wellness brand as fun and enticing.

Many wellness brands opt for a lower frequency look and feel to emulate relaxation, Tranquiliti takes the opposite direction with its attention-grabbing and charming design system.

The brand design revolves around a vibrant, yet gentle, colour palette paired with a subtle lotus tile background pattern and blooming lotus flower illustrations to encourage stress relief and relaxation visually.

/03 LAUNCH CAMPAIGN

Setting the mood for a soothing time filled with self-care.

Tranquiliti's launch campaign consists of a branded pop-up shop. Inside, guests can learn different ways to use the products, purchase the kit, enjoy rooftop yoga, relax in a soothing spa area, and receive free Tranquiliti branded merchandise.

Refreshing poster ads we're created as a subtle nod, teasing the product line through the icons, while highlighting the brand's clever call to action tagline Let's Unwind Together.

/04 INFOGRAPHIC

Educating consumers on the importance of self-care.

A scrolling infographic was created to educate consumers on why self-care is so important.

The light-hearted and flowing design is filled with information about the brand and product line, stress statistics, wellness tips, how to use each Tranquiliti product, information about healing crystal therapy, and where to purchase the kit.

rebecca-andrade@outlook.com